|Keep Your Life Rosy:
Realizing the need to tackle serious health issues, EQUATE launched its own Breast Cancer Awareness Program which was themed “Keep Your Life Rosy.”
Done in collaboration with the Ministry of Health and Kuwait Society for Oncology, the drive was aimed at promoting breast cancer self-examination and early detection through direct involvement with the public.
The campaign toured about 20 grade schools and held many events at shopping centers, which enabled it to interact with over 4,000 females who were informed about the dangers of such a disease that poses quite a threat to the lives of many women throughout the globe.
Plastic … Fantastic:
As a manufacturer of basic material used in plastic products, EQUATE took upon itself the task of enlightening people about the benefits, proper use, recycling and production of plastics. “Plastic...Fantastic” was the slogan for the company’s Plastic Awareness Program, which utilized seminars, presentations and multimedia tools to achieve its objective.
The campaign took place at shopping malls, universities, grade schools and other venues to show people the making, diverse uses and great benefits of plastic in our lives and that plastics in general are environmentally friendly products.
With obesity being a global epidemic that has been rapidly increasing in the last 50 years, EQUATE’s Initiative for a Healthy Society (Lighten Up) was launched to create community awareness about battling obesity and over weight.
In cooperation with a number of doctors from Kuwait Obesity Association, Lighten Up targeted educating the public how to follow a healthy lifestyle through regular exercise, healthy eating habits and staying active.
Being a major cause of heart diseases and strokes, hypertension was next on EQUATE’s public awareness efforts. With the launch of EQUATE Awareness Campaign for Hypertension (Stay Normal), the company and the Ministry of Health joined efforts to tackle such a challenging issue.
With the participation of EQUATE employees, physicians and medical staff, the campaign toured public and private venues throughout Kuwait with messages pertaining to the avoidance and treatment of this “silent killer.”
In support of Kuwait Central Blood Bank, EQUATE annually organizes a number of blood drives where employees can contribute to this noble cause.
Such events have been a success in terms on participants, as well as blood donations provided to the bank, which has expressed considerable admiration for such a commitment to giving and sharing with others.